The Swedish label Filippa K represents Scandinavian purism combined with elegant simplicity like hardly any other brand. Since 1993 the designer team surrounding Filippa Knutsson and co-founder Patrik Kihlborg has been designing must-have- pieces in straight cuts and restrained colours. From the pure styles, perfect everyday looks can be created, but the collection also offers something for festive occasions. The range goes from knitwear, shirts, trousers and skirts to accessories. The original intention was to consider the designs as a very personal matter and to produce only for one's own circle of acquaintances – the rest is history. To this day the styles go beyond trends and seasons and are characterised by casual elegance.