In 1997 the label Velvet is founded by Jenny Graham and Toni Spencer in LA. Their vision is to transfer the relaxed L.A. style to fashion and so they start with a high-quality manufactured and at the same time simple daily piece - the perfect T-shirt.
The label has continued to develop successfully to this day and the range now offers a complete collection, most of which is still manufactured in the USA. Perfect cuts, trendy designs and a relaxed vibe characterise the label. You just can't get enough of the luxurious and minimalist Velvet styles!