Hardly any other brand succeeds in on-the-go chic as effortlessly as Anine Bing! With her daily looks she creates statement pieces and luxurious basics with an absolutely casual character. Scandinavian purism meets American coolness. The Danish designer and blogger Anine Bing founded her label of the same name in Los Angeles in 2012 and since then has designed wearable and versatile fashion that can be combined in many ways, presenting herself as edgy and casual as well as sensual and feminine. Anine Bing has become an integral part of the fashion world and her creations are now sold worldwide. The collections offer stylish rock band shirts, seductive lace bralettes, high-quality leather jackets and cool denims.