GUM

Creative director Gianni Chiarini is the creative brain behind the cool, Florence-based label GUM. Her innovative idea was to produce stylish shoppers made of 100% synthetic rubber, a concept that was entirely new and fresh and that was quickly accepted and recognized as an alluring alternative to common leather. The fashion folk worldwide is now enjoying Gianni Chiarini's designs that focus on reduced, clean forms and most current colors and prints.